A New Vision: The Most Efficient Customer Centric Bank
11 Nov 2019
As the Managing Director, it is my vision that Bank of The Bahamas (“BOB”) becomes the most efficient Customer centric bank in The Bahamas. It is anticipated that this will be achieved by consistently improving and strengthening our products, policies and systems, focusing on the development of all staff through internal and external training and creating a culture of providing optimum customer service to all customers in every instance.
The dedicated staff of our Bank has made this transition much easier through their ongoing sacrifices and commitment to returning Bank of The Bahamas to an institution that all Bahamians can be proud of. Returning our Bank to a level of profitability is a small achievement which we know will now allow us to focus on the additional things that will make us the first choice of all persons to meet all of their banking needs.
Under the theme: Building a Better BOB…Building a Better Bahamas, a Strategic Plan has been developed which will focus on sustained growth and profitability through the implementation of several initiatives. This Strategic Plan is intended to facilitate the journey of our Bank through three phases over the next few years beginning fiscal 2019; strengthening of the foundation, accelerated growth and eventually, market leadership.
Some of the overall objectives of this strategy are to create a strong risk management culture, sustained shareholder value, an improved sales and service culture, a more efficient operation and a disciplined, motivated, knowledgeable and well-equipped work force. The process has begun and it will allow us to improve our ability to deliver exceptional service and products to all of our customers resulting in increased value to all stakeholders. In many ways we have had to transform the very nature of who we were to who we want to become. We have had many challenges which we believe have made us stronger and will make the journey more gratifying as we embark on a path that will make our Bank a Bahamian success story again.
We remain committed to making Bank of The Bahamas your ultimate partner in banking solutions.
Kenrick Brathwaite, Managing Director